WHAT IS THE MINDFUL BEAUTY AWARD?
You’ve planted the seed for your business—now let’s help it grow.
The Sonsie x Shopify Mindful Beauty Award provides $100,000 in resources to support and nurture female-founded beauty and wellness brands. If you've opened a business in the last year or have an idea you want to start, consider applying.
LET YOUR BRAND BLOOM
WHAT YOU GET
Unlock cash, credits and prizes for your brand
$100,000 in funding and support
The Sonsie x Shopify Mindful Beauty Award offers $100,000 in resources to support female-founded beauty and wellness brands. We welcome applications from businesses launched in the past year, as well as those with a budding idea.
Mentorship
One-on-one guidance from Sonsie, Shopify, and industry pros.
Amplification
A feature on your brand across our channels to amplify your story.
ELIGIBILITY
To be eligible for the Mindful Beauty Award, applicants must meet the following requirements:
- You are a female founder.
- You are a resident of the U.S.
- You own a store that sells beauty or wellness products.
- Your store has been open for less than 12 months, or you’re currently developing one.
If you fit the criteria above…you’re in the right place.
TIMELINE
Applications open
October 27, 2025
Application deadline
December 14, 2025
Finalists notified
December 19, 2025
Finalists video deadline
December 31, 2025
Winners announced
January 9, 2026
WHY DOES THIS AWARD EXIST?
Sonsie and Shopify are joining forces to award early-stage, female-founded businesses the cash, mentorship, and visibility to grow. To apply, answer a few focused questions about your brand.
NOT ON SHOPIFY?
Start your mindful beauty store on Shopify with a free trial, and you’re in.
NEED MORE INFORMATION?
Get prize details and learn more about the award in FAQs. Let’s grow your vision—and help it glow.
Big dreams deserve to flourish. Tell us yours—and let’s make it shine.
FAQS
What are the prizes available?
One (1) winner
- $25,000 cash to grow
- 1 year of Shopify Advanced
- Shopify POS hardware
- $500 in Shopify App Store credits
- 1-hour 1:1 session with a Shopify Growth Advisor
- Shopify swag
Two (2) winners
- $12,500 cash
- 1 year of Shopify Advanced
- Shopify POS hardware
- $500 in Shopify App Store credits
- 1-hour 1:1 session with a Shopify Growth Advisor
- Shopify swag
Fifty (50) winners
- $100 in Shopify App Store credits
- 1 year of Shopify Basic
- Shopify swag
Are residents outside of the U.S. eligible for this award?
Thank you for your interest in the Mindful Beauty Award, but at this time, only businesses legally registered in the United States are eligible.
If I don’t have a store, can I still apply ?
Don’t have a Shopify store yet? Start one with a free trial, link it, and you’re in. Let’s grow your vision—and help it glow.
Why are Shopify and Sonsie partnering together?
Mindful beauty reaches its full potential when thoughtful founders support one another. By pairing Sonsie’s philosophy with Shopify’s tools, we’re nurturing brands rooted in self-care, balance, and sustainability—so the entire community can thrive.
What is Shopify?
Shopify is the all-in-one commerce platform to start, run, and grow a business. Get started on the platform that powers millions of businesses around the world today.
How is Sonsie sustainable?
Sustainability is at the core of Sonsie. We’re certified plastic-negative in partnership with rePurpose Global, which means we invest in collecting twice as much plastic as we produce, effectively offsetting our plastic footprint. We also partner with Pact to recycle and responsibly process your beauty empties. We’re working on innovations we’re excited to share soon. We know sustainability is a journey, and we will continue to look for ways to improve our efforts.
Who should apply?
- You are a female founder.*
- You are a resident of the U.S.
- You own a store that sells beauty or wellness products.
- Your store has been open for less than 12 months, or you’re currently developing one.
If you fit the criteria above…you’re in the right place.
*Note: To give everyone a fair chance, award applications are limited to one entry per person and per business.
Who can I contact if I have technical problems with the application process?
Need more help? Get in touch.
Will I receive feedback on my application?
Due to the volume of applications, we’re unable to provide individual feedback. You’ll receive confirmation of your submission, and we’ll reach out with next steps if you’re a finalist on or about December 19, 2025.